“Do not impose on others what you yourself do not desire.” – Confucius

There are a lot of ways to get what you want; some simple and others a little more complex. In this day and age, the principles of persuasion are crucial. We’re often called upon to make arguments and win other people over. And it seems empty charm can only get you so far.

Ultimately, there’s a science to understanding how we think and a way to figure out how to make that work for you. It starts with getting people to like you but goes a lot further. One of the best books on the subject (and arguably the best book I’ve ever read) is Robert Cialdini’s Influence (also available in South Africa).

First Give, Then Take

Always be the first to give or concede because people will feel obliged to do the same. When it comes to asking for something in return, start with an extreme request (that you know will be turned down) and then retreat into something smaller (what you wanted all along). Make it seem insignificant in contrast.

Keep it Consistent, Make them Commit

People desire to be consistent with their thoughts, feelings, words, and actions. Make people commit to an initial position that is consistent with beliefs and behaviours you want them to have later on. Make sure the commitment is public, effortful, and entirely their idea. Start by stating something they already know (in order to get them saying “yes”) and logically work through to want you want them to do.

Expert Advice

When people are unsure, they look around to see what people similar to them are doing. Make them feel as though everyone else is doing it. There’s no denying that being able to refer to experts (and other respected celebrities) can give your argument some clout, especially if these are people society looks up to.

Here Today, Gone Tomorrow

People assign more value to what is less available and/or only available for a short time. Think about it. How many times have you been duped by those “limited time only” infomercials and why do you think The Secret was given its title? Make what you’re offering recently scarce and introduce an element of competition for it.

Smartly Does It

The only way to get somebody to do something is by making them want to do it. Find out why they do what they do and what it is they truly desire. Then talk in terms of what they want and show them how doing what you want them to do will help them get it. Make them happy to do what you want because ultimately there’s something in it for them too.

And always remember the ancient words of Confucius: “If a man is respectful he will not be treated with insolence. If he is tolerant he will win the multitude. If he is trustworthy in word his fellow men will entrust him with responsibility. If he is quick he will achieve results. If he is generous he will be good enough to be put in a position over his fellow men.”

(For more resources and tips, download your free copy of “Work in Progress” exclusively from www.varsityblah.com/about)